Based on the advancement in the level of technology and the changes in business modes of operation from analog to digital, most firms make use of a significant amount of data. Hence there is need to for an adequate understanding of the concept of data. Data warehouse unlike a physical building where goods are stored is the pooling together and organization of a significant amount of data inside and outside an organization. Hence providing an avenue to understand the current organizational situation and determine the required steps that should be taken in case any changes are necessary. The availability of a data warehouse makes leadership decision-making process less cumbersome and snappy, (Moye, & Dave, 2001). Data marts, on the other hand, can be referred to as an archive where data are stored and continuously added. In the cases of data marts, missing information are entered to ensure that the information is up to date as well as ensuring that such information improves with age. The primary distinguishing feature of data mart is the fact that is not admissible form a legal perspective, (Data marts 2001)
One of the primary benefits of data marts and data warehouse is the fact that they help organizations to acquire the needed data required for making right decisions. Therefore to achieve this, organizations must decide the specific data required which could be customer related issues or addressing decline sales. The next step is the determination of the most effective method by which the required information will be gotten. The requisition of this data could be achieved via the provision feedback column on the company’s website, and the data generated from such feedbacks will serve as a basis for analysis and implementation of the right course of action in a bit to correct the problem being faced by the organization.