How to Write a Business Case Study

A business case analysis (BCA) looks not only at lowest costs, but also at technical value and other nonquantitative factors in what is known as a best-value analysis. The BCA addresses the triple constraints of time, money, and scope, and it can include measures such as performance, reliability, viability, and supportability. How to Write a…

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How to make a difficult decision

The Darwin Archive at the Cambridge University Library holds a remarkable extract from Charles Darwin’s journal, in which he wrote, in 1838, a list of pros and cons about one of his most important decisions ever: whether to marry his cousin Emma Wedgwood. As one side (in favour) seemed to outweigh the other, he concluded…

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