Top ten reasons for rebranding
Sooner or later, the time will come when your corporate identity is no longer relevant. Recognizing when this is the case may seem difficult, but there are several moments in the life of an organization that lend themselves to, or even require, a change. On average, organizations and brands change their corporate identities every seven to ten years. This often involves redesigning logos, color palettes, imagery, and photographic style. In a small number of cases, the organization's name is also changed as part of this process. Although there is usually one main reason for a change, the motivation behind a rebranding project is often a combination of several factors. Here is an overview of the ten most common reasons for corporate rebranding:Why Rebrand A Company?
Large companies such as Coca-Cola, Shell and PepsiCo have long dominated global markets. The Internet, however, has made it possible for small and medium-sized businesses to reach international customers. When venturing into new, global markets, it is critical to rethink your brand or product names. Product names need to make sense to overseas customers, and you should not rely on computer translations. Instead, consult with a local to help you communicate effectively. For example, Lay's uses different brand names in different markets, including Walkers in the United Kingdom and Smith's in Australia. LG Electronics is another company that has changed its name to conquer overseas markets. The Korean brand was formerly known as Luck and GoldStar. It began using the name LG in 1995 to appeal to Western customers. When using a new logo, make sure it is not offensive or culturally sensitive.Examples of rebranding failures
Radio Shack rebrand failure

Tropicana rebrand failure

PricewaterhouseCoopers rebrand failure

Hershey’s rebrand failure
